Grayson Living | Social Media Strategist
While working as Social Media Specialist at Grayson Living and Grayson Luxury, a luxury showroom in Beverly Hills, I was responsible for managing their Instagram and Facebook accounts, building a consistent content calendar, writing weekly blog posts for 3 websites to drive online sales and showroom bookings.
About the market
The furniture market is very niche and slow, meaning one would get a new sofa and be good for the next 5 to 10 years. I targeted this slow market through developing and executing social media and email marketing campaigns that constantly created buzz and demand within our current audience while attracting new customers. With these initiatives, I helped Grayson achieve a 20% higher engagement with their customers, more showroom visits, and increased sales across 3 websites.
